Why We Started
‍We noticed a problem: small business valuations are either overpriced, impersonal, or both. Too often, they’re done by someone more interested in collecting a fee than understanding the business itself. That’s where we come in.
Founded by UC Santa Barbara alumni with a passion for finance and entrepreneurship, Ponos Capital brings real analysis, creative thinking, and genuine care—at a fraction of the cost. We treat every business we work with like it’s our own startup. That’s our edge. That’s our promise.
‍
‍What We Do
Our Small Business Analysis (SBA) program is designed to help uncover opportunities for improving cash flow, reducing unnecessary costs, and strengthening the financial foundation of your business. We work closely with owners to understand not just the numbers, but the culture and goals behind them. This will include visiting the business in person, conducting in-depth conversations with the team, and delivering a custom presentation with recommendations that are both strategic and actionable.We believe in being transparent and outcome-focused. If we can’t deliver meaningful value to your business, we won’t charge you—simple as that.
‍
‍How to Work With Us
We’re currently accepting applications on a rolling basis. If you’re interested in working together, visit our Contact Page and send us your name, business name, a short description or website link, and your contact info. We’ll take it from there.Let us handle the financial heavy lifting—so you can focus on doing what you do best: running your business.
‍